Web Definition: Tab
Tab, also spelled TaB, was the first diet soda produced by the Coca Cola company. It was introduced in 1963 & has been reformulated several times. It was initially sweetened with saccharin. After saccharin was banned as a suspected carcinogen, aspartame was used. When saccharin was allowed in food use again, the current formula was achieved in the early 1990s. Tab sales have been dwarfed by Diet Coke, though some still prefer Tab, largely because it does not have the same aftertaste that Diet Coke has. Tab was the first diet soda & was something of an experiment. Saccharin had long been known as an artificial sweetener, but its application as a total supplement for sugar in a beverage was new. As such, Tab was marketed as a Coke product, but did not use the Coke name. Thus, if something were to go wrong with Tab, the Coke name itself would not be sullied. At the height of its popularitry, there were several flavors of Tab. The first flavor was simply called Tab, but there were also Tab Lemon-Lime & Tab Orange, among others. In 1993, Coca-Cola released Tab Clear in the UK.
Read More »Dictionary Entry: The flap or latchet of a shoe fastened with a string or a buckle.
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