Web Definition: Strategic Planning
Strategic planning is a way to identify & move toward desired future states. It is the process of developing & implementing plans to reach goals & objectives. Strategic planning is applied primarily in military affairs & in business activities. Within business it is used to provide overall direction to a company, in financial strategies, in human resource/organizational development strategies, in information technology deployments & to create marketing strategies, to name just a few applications. But it can also be used in a wide variety of activities from election campaigns to athletic competitions & strategic games such as chess. areas. capable of obtaining the desired objective. a good fit between the external environment & an organizations resources & core competency - It must be feasible & appropriate. capable of providing the organization with a sustainable competitive advantage - It should be unique & sustainable. dynamic, flexible & able to adapt to changing situations. sufficient on its own - ie. valuable without cross-subsidization.
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