Web Definition: Public Broadcasting
Public broadcasting is the dominant form of broadcasting around the world, where radio, television & potentially other electronic media outlets receive funding from the public. These funds can come directly from individuals through donations or fees, or indirectly as state subsidies that originated in taxes or other national funding sources. Some public broadcasters supplement this with contributions from corporations, which may be granted a limited amount of advertising time in return. However, when advertisements occur on public broadcasting outlets, they are usually much shorter & less attention-grabbing than on commercial broadcasting stations. Commercial broadcasting only occurs in a handful of large Western countries. Perhaps the best known public broadcaster is the British Broadcasting Corporation, based in the United Kingdom, whose mission is to inform, educate & entertain. There is no standard definition of what public broadcasting is exactly, although a number of official bodies have attempted to pick out the key characteristics.
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