Web Definition: Promotional Products
Promotional Products or Advertising Specialties is the imprinting of company logo or information on literally tens of thousands of different products to help promote their company name or the theme they have on the product. The business is a multi billion dollar industry with sales exceeding $17 billion. Wearables, Pens, Calendars, Drinkware, Bags, Desk/Office Products, Magnets, etc Wearables can comprise of T-shirts, hats, golf shirts, jackets & any other item that you can wear on your person. Suppliers & Distributors. The Supplier companies actually produce the product & imprint it with the message. An example would be Leeds These companies usually imprint multiple product lines & imprint by a number of processes. Imprinting can be through Embroidery, Silkscreen, Pad Printing, Embossing to name a few. Suppliers do not sell to the general public but distribute their lines through the distributors. Distributors should have a vast knowledge of products available & should be able to give you promotional ideas based on budget, themes & materials.
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