Web Definition: Press Release
A news release or press release is a written or recorded communication directed at members of the news media for the purpose of announcing something claimed as having news value. Typically, it is mailed or faxed to assignment editors at newspapers, magazines, radio stations, television stations, and/or television networks. Sometimes news releases are sent for the purpose of announcing news conferences. A news release is different from a news article. A news article is a compilation of facts developed by journalists published in the news media, whereas a news release is designed to be sent to journalists in order to encourage them to develop articles on the subject. A news release is generally biased towards the objectives of the author. The use of news releases is common in the field of public relations, the aim of which is to attract favorable media attention to the PR firms client & publicity, the aim of which is to attract favorable media attention for products marketed by the client.
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