Web Definition: Pop Up
Pop-up ads are a form of online advertising on the World Wide Web intended to increase web traffic. It works when certain web sites open a new web browser window to display advertisements. The pop-up window containing an advertisement is usually generated by JavaScript, but can be generated by other means as well. A less intrusive variation on the pop-up window is the pop-under advertisement. This opens a new browser window, but in the background, so as not to interrupt the users page-view. For early advertising-supported web sites, banner ads were sufficient revenue generators, but in the wake of the dot com crash, prices paid for banner advertising clickthroughs decreased & many vendors began to investigate more effective advertising methods. Pop-up ads by their nature are difficult to ignore or overlook & are claimed to be more effective than static banner ads. Pop-ups have a much higher click rate than web banner ads do. Most users regard pop-ups as a nuisance..
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