Web Definition: Lexus
Lexus is a brand name used by the Toyota Motor Corporation in North America, The Middle East, Europe, Australia & New Zealand for luxury automobiles. Some believe the name comes from the combination of luxury & elegance. It directly competes with such traditional luxury brands as Mercedes-Benz & BMW. Toyota will market the brand name in Japan in 2005. Lexus is the luxury division of Toyota. Lexus was inspired by the success of the luxury Toyota Supra & the Toyota Cressida models. Both the Supra & Cressida were rear wheel drive cars with a powerful type engine. The first Lexus-branded models, the V-8 powered LS 400 & the smaller ES250, appeared in 1989. The similarity of the name Lexus as well as the fact they shared a common market promptly provoked an unsuccessful lawsuit from the owners of the LexisNexis database service. The flagship LS400, known as the Toyota Celsior in the Japanese domestic market, had a unique design, sharing no major elements with previous Toyota vehicles, with a new 4,0 L V8 engine.
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