Web Definition: Hotwheels
Hot Wheels is a popular brand of toy automobile, introduced by US toymaker Mattel in 1968. It was the primary competitor of Matchbox until 1996, when Mattel acquired rights to that brand as well. 64 scale. Aside from their popularity as toys, Hot Wheels cars are also popular collectibles. Mattel estimates that 41 million kids, mostly boys, grew up playing with the toys, the average collector has over 1,550 cars & children between the ages of 5 & 15 have an average of 41 cars. Hot Wheels brand also sold plastic track on which the cars could be slid down & placed to make interesting jumps & loops. A dual set of tracks could be set up & using a starting gate a race could be conducted. Later sets had both a plastic starting gate & finishing flag which would be tripped by the first car although a visual assertation was usually sufficient.
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