Web Definition: Business Directory
In many countries, the Yellow Pages refers to a telephone directory for businesses organized by the category of product or service. As the name suggests, they are usually printed on yellow paper. Yellow Pages directories are usually published annually & distributed for free to all residences & businesses within a given coverage area. The majority of listings are in plain small black text. Yellow Pages publishers make their profits by selling special value-added features to businesses such as a larger font size for their listing, or an advertisement box next to the listings in a category. Since the mid-1990s, there has been a trend among Yellow Pages publishers to add four-color printing for some advertisements. Many publishers now make their listings available on the World Wide Web, on Yellow Pages Web sites. The information contained in the Yellow Pages is essentially a commodity, so publishers often engage in product differentiation tactics like bragging that their listings are more comprehensive or up-to-date.
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