Web Definition: Broadcasting
Broadcasting is the distribution of audio & video signals to a number of recipients that belong to a large group. This group may be the public in general, or a relatively large audience within the public. Thus, an Internet channel may distribute text or music world-wide, while a public address system in a workplace may broadcast very limited ad hoc soundbites to a small population within its range. The sequencing of content in a broadcast is called a schedule. Television & radio programs are distributed through radio broadcasting or cable, often both simultaneously. By coding signals & having decoding equipment in homes, the latter also enables subscription -based channels & pay-per-view services. A broadcasting organisation may broadcast several programs at the same time, through several channels, for example BBC One & Two. On the other hand, two or more organisations may share a channel & each use it during a fixed part of the day. Digital radio & digital television may also transmit multiplexed programming, with several channels compressed into one ensemble.
Read More »Dictionary Entry: the medium that disseminates via telecommunications - radio and television.
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