Web Definition: Audi
Audi is an automobile maker in Germany, part of the Volkswagen group, VAG. The company is headquartered in Ingolstadt, Bavaria, Germany. The motto of Audi is Vorsprung durch Technik, which translates to Advantage through Technology. The company traces its origins back to 1899 & August Horch. The first Horch automobile was produced by him in 1901 in Zwickau, in Eastern Germany. In 1910, Horch was forced out of the company he had founded. He founded a new company in Zwickau & continued using the Horch brand. His former partners sued him for trademark infringement & the German court stated that the Horch brand belonged to his former company. August Horch was obliged to refrain from using his family name in connection with cars. As the word horch! is old German for listen!, August Horch used the Latin equivalent of his name, audi! for his next effort. It is also popularly believed that Audi is an acronym which stands for Auto Union Deutschland Ingolstadt. Audi produced over 2 million vehicles at its headquarters plant in Ingolstadt. Audi has another production plant in Neckarsulm.
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